How Companies Can Provide Security Transparency to Customers and Prospects

Leveraging Security in the Sales Process

Security is more than just a good business practice. It also serves as insurance for your customers that security is a top priority. With the right protections in place, you demonstrate that their data will be safe with you, and this can accelerate the sales cycle. But without good security, sales cycles can drag on or even grind to a halt. Of course, you need to start by having the right security technologies, processes, and personnel in place. Then, you need to be able to convey all of this to prospective and current customers.

In this post, we’ll explain what you need to do to guarantee robust security and how you can communicate this to customers and prospects, giving them visibility into your security measures. Read more “How Companies Can Provide Security Transparency to Customers and Prospects”

How to Talk to Your Prospects About Cloud Security

Security can be a huge sales and business enabler, as I’ve mentioned before. If your company and its prospective customers are in a regulated industry — and even if they’re not — you can bet they’re going to ask about your security posture during the sales process. For a number of reasons (including the many high-profile security breaches over the last few years), sales prospects are more aware of risks to their data than ever before. Naturally, they are upping the security requirements for doing business with vendors and partners alike.

This means it’s more important than ever that your sales team understands how to talk to prospects about security. In this post, we’ll outline a number of ways that businesses can do this and do it well. Read more “How to Talk to Your Prospects About Cloud Security”