The absence of a common framework for assessing Cloud Service Providers (CSPs), combined with the fact that no two CSPs are the same, complicates the process of selecting one that’s right for your organization. To help you work through this, we’re using this post to discuss seven basic factors you can use to identify a provider that can best match your business, technical, and operational needs.
In this post, we’re going to assume that you will be relying on public cloud infrastructure. There’s no reason to DIY (which can be costly, complex, and frustrating) when there are experts who can do it far better (no offense!). The shared responsibility model is such that you should be able to rely on cloud service providers to take care of the cloud itself while you focus on what’s in the cloud (your data and applications).
So, how do you choose a public cloud provider? First, it’s helpful to know who the major players are today. Read more “7 Factors to Help You Choose the Right Cloud Service Provider”
Leveraging Security in the Sales Process
Security is more than just a good business practice. It also serves as insurance for your customers that security is a top priority. With the right protections in place, you demonstrate that their data will be safe with you, and this can accelerate the sales cycle. But without good security, sales cycles can drag on or even grind to a halt. Of course, you need to start by having the right security technologies, processes, and personnel in place. Then, you need to be able to convey all of this to prospective and current customers.
In this post, we’ll explain what you need to do to guarantee robust security and how you can communicate this to customers and prospects, giving them visibility into your security measures. Read more “How Companies Can Provide Security Transparency to Customers and Prospects”
Security can be a huge sales and business enabler, as I’ve mentioned before. If your company and its prospective customers are in a regulated industry — and even if they’re not — you can bet they’re going to ask about your security posture during the sales process. For a number of reasons (including the many high-profile security breaches over the last few years), sales prospects are more aware of risks to their data than ever before. Naturally, they are upping the security requirements for doing business with vendors and partners alike.
This means it’s more important than ever that your sales team understands how to talk to prospects about security. In this post, we’ll outline a number of ways that businesses can do this and do it well. Read more “How to Talk to Your Prospects About Cloud Security”
I was sitting with my Sales Team last Friday, listening to their experiences with prospects. They had some great stories about wins and interesting stories about losses. When I asked them about their biggest frustrations, they turned the tables and put me on the spot.
My biggest frustration? It comes in the form of three objections that can surface during the sales cycle. Let me explain.
Read more “Myth Busting 3 Objections to Buying Cloud Security Solutions!”
From my first day at Threat Stack, I’ve encountered one critical issue time after time: prospects who have had their sales cycle slow to a crawl or stall out completely because they can’t easily assure the prospect of their security stance.
Read more “How Cloud Security Can Accelerate Your Sales Cycle”